But good grief, as an average Googler, it takes forever to actually see what I want to see. It’s actually really good for certain kinds of businesses, particularly B2B. Now don’t get me wrong, I love Google advertising for ROI. In it, Ryan George does an excellent – and hilarious – job of demonstrating just how much of an ad-driven platform Google has become. The YouTube skit embedded above is actually what inspired me to write this post. 5 reasons why people are adding “Reddit” to their Google searches 1. So with that in mind, let’s talk about why people feel the need to do this in the first place. It’s the natural result of some business decisions that Google has made in the last decade. It’s not just some weird quirky internet behavior. The fact that more and more people are “Reddit” to their searches has deep implications for marketers and business owners alike. Remember: this is happening at the same time that an increasingly large subset of people are trying to thwart Google’s search system to get better results. But when a conspiracy theory like that takes off, it can only do so because it connects with people on an emotional level. Now, of course, it’s a wild theory and impossible to prove or disprove. The idea is called “ dead internet theory.” That is to say, some people believe that most content on the internet is the work of bots and algorithms, which may or may not be controlled by corporations or governments. There are even some people out there who are convinced that, as of about 2016 or 2017, the internet is mostly fake. There’s a very real problem here that cannot be ignored forever. This amounts to one massive desire path being carved into a computer system we use every day, as people try to fix their poor user experience. Yet more and more people are adding “Reddit” to their search inquiries to get more human, authentic, and useful results. That’s why I’m a skeptic of the narrative that “Google is dying.” It’s hard to unseat that sort of market dominance in any time frame short of several years. To be sure, Google’s market share is not in peril any time soon. The other 8% is Bing, Yahoo, DuckDuckGo, Baidu, YANDEX, and literally every other search engine combined. Yet Google has almost 92% of the global search engine market share. That would make you think Google’s about to kick the bucket.
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